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1: Customer Experience Research
Helping Companies Mine Their Points of Brilliance: All companies have buried within exceptional points of brilliance—you could not have come this far without them. Buried,…
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2: Customer Experience Design
Shape and Mold Your Value Into a Compelling Story: Every company has a compelling story — its the spark of entrepreneurship, an infectious idea, an innovative thought….
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3: Customer Experience Implementations
Set In Motion Sustainable Customer Experience Movements: Great customer experiences are not a result of a great logo, or a tightly controlled brand. An ad…
Articles and Case Studies
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Improving Customer Experience, Where Do you Start?
Posted on April 20, 2013 | No CommentsThis is a guest blog I wrote as faculty of the Ideahaus Community: By its nature, customer experience touches all aspects of your business –... -
Dear Customer Service: Show me you love me…
Posted on March 20, 2012 | No CommentsA poorly designed customer service email can easily cost you a customer. When designing your customer service communications, gain a true outside-in point of view... -
Richard Gans KISS’ed Me
Posted on January 16, 2012 | No CommentsNow that I got your attention, I thought I would highlight an incredibly simple, yet very effective customer experience gesture sent to me by Forrester’s Customer Experience... -
We are the 90%
Posted on December 21, 2011 | 1 CommentGood customer experience isn't about expensive, extensive programs—it’s about the little things. Simple things. -
Example: Audience Needs Workshop
Posted on July 8, 2011 | No CommentsOne of my newest clients, a mortgage servicer, engaged me to help refine how they communicate with their audience—homeowners in a foreclosure situation. For me, this...












