With the launch of SHOP ‘n SAVE’s Perks Online program featuring e-coupons we moved from special event emails to also send weekly circular emails. The circular emails campaigns are performing at a 20%+ Open Rate and High 5% to 9% Click Rate.
Worked completed as Chief Digital Strategist at GMD+D
In the bottom of the SHOP 'n SAVE email we use the space to communicate more complex information, as well as present different ongoing features such as the weekly recipe featuring an on-sale store brand item and a coupon of the week from the eCoupon Web feature. We also use this space to remind readers about the SnS Facebook page.
