Insights from IA Summit

Enjoying my three days at IA Summit in Phoenix, iasummit.org or #ias10; here’s some of my favorite quips! (paraphrased)

  1. Usability is CAN they;  Pathos is WILL they. It’s emotional — kejunxu.com Kejun Xu
  2. Social media is sociology, not technology. How is this going to fundementally change your base relationship with your customer?  @padday  Paul Adams
  3. Don’t review creative/prototype with stakeholders. Invite them to the user testing to see the user’s reaction to it. Then it becomes about the user, not the stakeholder.  @jill_christ  Jill Christ
  4. I would rather fail, then be told what to do.  Richard Saul Wurman
  5. There is a “second city of data” layered atop of the physical city.   John Tolva
  6. Also, check out the Sonification of the Boston Metro Transit – jkabs.net/projects/mbta
  7. Fear is growth…  Live in the pursuit of the Oh Shit Moment…  You can’t succeed without failure.   Whitney Hess  @whitneyhess

For more IA Summit 2010 info on Twitter #IAS10, search Slide Share “IA Summit 2010″ or look for the podcasts on http://boxesandarrows.com.

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