Customer Experience Design Consultant
Retail / Consumer Goods Archive
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Everything I Need to Know … I Learned at the Dairy Queen
This article was originally published in the Fall 2008 TAVMA (Title Appraisal Vendor Management Association) Newsletter During down business cycles marketing budgets are often reduced,…
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4 Tips for More Engaging Facebook Pages
Social media is not rocket science. It’s about people socializing and connecting. It is simply being human. It’s about the social – NOT the media.
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The Devil is in the Details: How a password reset lost a customer.
It’s not just the functional design of interactions, but how you handle the customer when they fail, that determines your customer retention success.
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Greyhound Bus fails to pick up ticketed passengers…
I understand buses run late. I understand schedules can get really behind. But what I don’t understand is how a scheduled bus can bypass customers with purchased tickets just to make up time on a schedule.
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Two Out of Three Ain’t Bad… Email Deliverability
Was it technical issues, SPAM problems or user behavior causing our registrations for a new Web initiative to only reach 75%? See what we discovered……
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The Kizashi Road Test
Worked completed as Chief Digital Strategist at GatesmanMarmionDrake+Dave. Jim Shorkey Suzuki Kia, long-time GMD+D client, was looking for an alternative way to spread the word…
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Featured in Ad Age for Qdoba Social Media
How a Hockey Coach’s Burrito Habit Turned Into an Ad Campaign Pittsburgh Qdoba Franchisee, Agency Use Team’s Playoff Run (and Social Media) to Boost Store…
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Qdoba Social Media Blitz
Worked completed as Chief Digital Strategist at GatesmanMarmionDrake+Dave. Qdoba Pittsburgh Franchise Owner Chad Brooks noticed that the Penguins Coach Dan Bylsma would come into the…
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TripleAtomicTough.com
Worked completed as Chief Digital Strategist at GatesmanMarmionDrake+Dave. The newest social media marketing out of the team at GMD+D… Quaker Steak & Lube’s Triple Atomic…
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SnS Email Campaign
With the launch of SHOP ‘n SAVE’s Perks Online program featuring e-coupons we moved from special event emails to also send weekly circular emails. The…
