Top Stories Archive

$During the mid-2000 mortgage boom, NREIS had awareness and credibility issues as they struggled to grow more than 300% in less than two years. Realizing that marketing was only a fraction of the solution, I led an executive management team of Sales, Operations, IT, and HR to create a company-wide customer experience program. The result—the company secured work with 9 of the Top 10 U.S. banks.$ 0October 15, 2010
Case Study: Mortgage / Title Insurance B-to-B Customer Experience (CX)

During the mid-2000 mortgage boom, NREIS had awareness and credibility issues as they struggled to grow more than 300% in less than two years. Realizing that marketing was only a fraction of the solution, I led an executive management team of Sales, Operations, IT, and HR to create a company-wide customer experience program. The result—the company secured work with 9 of the Top 10 U.S. banks.
2May 2, 2010
Two Out of Three Ain’t Bad… Email Deliverability

Was it technical issues, SPAM problems or user behavior causing our registrations for a new Web initiative to only reach 75%? See what we discovered……