RAELIN SAWKA MUSURACA

raelin@musuraca.com  |  http://raelin.musuraca.com  |  412.478.0896

Customer Experience (CX) Strategist. Twenty years of experience in Marketing,
Digital Strategy, User Experience (UX). Passionate leader and mentor.

Download PDF: Customer Experience Resume |  Twitter: @RaelinM |  References: Linked In

A proven leader with entrepreneurial passion who leverages new technologies and innovative thinking to champion the customer experience. Builds diverse teams to overcome daunting challenges and accomplish groundbreaking customer experience initiatives. Thinks creatively balancing progressive goals with business realities bringing a customer-first mindset to an organization.

Selected Achievements:

• Guided the vision for SUPERVALU, a $44 Billion grocery retailer and distributor, on eConnect, a national Web and Social Media program for more than 2,500 independent grocery stores.
• Received a PNC Advisors Recognition of Excellence Award for my role in the delivery of $2M Web portal in under four months. I led a UX team including information architects and visual designers in the development of a marketing front end website and transactional banking system.
• Co-lead an agency team that executed a successful social media campaign for Qdoba, as demonstrated in an Ad Age article within which I was quoted regarding my former agency’s efforts.
• Supporting The Lucrum Group, participated in the research, strategy, and final recommendations report development for Phase I of Connecting American Manufacturing (CAM), a Department of Defense project created to make it easier for U.S. manufacturers to find and secure DoD opportunities.
• Increased SHOP ‘n SAVE’s website visits by 60% and quadrupled the email database in a nine-month period. Led the implementation of a multi-prong web, mobile, and social strategy leveraging the Perks Online loyalty program including an integrated e-coupon system, email marketing, event and brand online advertising, and Facebook efforts.
• Designed Children’s Hospital of Pittsburgh’s new patient-family engagement strategy for the web. Completed contextual interviews, personas, navigational redesign, and guided conversion of first critical sections to new design. Conversion of the first section resulted in a 48% increase in unique visitors and a 96% increase in search traffic.
• Streamlined the lead generation and online enrollment process for Direct Energy’s small business web portal; completed competitive reviews, user experience design, copywriting, and SEO strategy.
• Led the Brunner, Lighthouse Team (digital team) as the team grew from 1 to 35 and earned the following designations: 2000 Adweek, Ranked 91 of the Top 100 Interactive Agencies; 1999 Advertising Age, Ranked 90 of the Top 100 Interactive Agencies.
• Graduate program team received an Apple Computer Interface Design Award for SignSpeak prototype. Winning project was covered in Business Week.