In the NREIS campaign, the color palette and focus on employees carried the marketing and sales materials, and NREIS-man was brought out when a lighter touch was needed.
Marketing & Writing Services
- Marketing Plan Development
- Communications Strategies
- Lead Generation Program Development
- Content Marketing Programs
- Professional & Web Writing
- Writing for Search Engine Optimization (SEO)
- Sales CRM Customization & Training
Read the following Case Studies:
Case Study: Mortgage / Title Insurance B-to-B Customer Experience (CX). During the mid-2000 mortgage boom, NREIS had awareness and credibility issues as they struggled to grow more than 300% in less than two years. Realizing that marketing was only a fraction of the solution, I led an executive management team of Sales, Operations, IT, and HR to create a company-wide customer experience program. The result—the company secured work with 9 of the Top 10 U.S. banks. Continue >>>
TrueClose Mortgage Software Case Study. In 2004 loan origination software start-up TrueClose faced a formidable challenge in establishing itself in a market dominated by two long established competitors, but TrueClose had a strong competitive advantage because it was the only Web-based system. Continue >>>
